The Brief
Ignite the curiosity and imagination of the public throughout New Zealand.
Create a stand design that works on a wharf in Whangarei, in a shopping centre in Auckland and in Dunedin's Octagon.
Source and manage locations the length and breadth of New Zealand.
Provide the opportunities to deliver ten of thousands of respondents to fill in the questionnaires supplied.
Keep to budget!
The Orange Solution- To plan and design a road show that involved ‘two road shows' each one running simultaneously and working their way to the middle of New Zealand. One started from Whangarei the other from Dunedin.
- Comprehensive logistics plan was in place, covering everything from trucks, crew, ferry crossings, air travel, venue access at 4.00am, security…
- Concept, design and look of the road show.
- Venue sourcing for every day of the tour - 42 days in total. From the town square in Nelson, Cuba Street in Wellington to Marine Parade in Napier.
- OHS and hazard identification plans for all sites
- Security for all locations
- Technical and power requirements, generators we often required
- On-site support through out New Zealand
- Orange crew on-site daily at each location throughout New Zealand.
- All hire equipment, custom designed & built furniture, cabinets and lighting.
- Marquees for all outside locations sourced and installed.
- Audio visual
- Transportation, drivers and freight requirements to every centre.
- The project also included a PR stunt where Orange distributed 60 couches throughout New Zealand, all delivered on the same night to iconic locations! From Bluff to the Bottle at Paeroa, One Tree Hill, Huntley Power Station to the carrot at Ohakune and the beach at Mt Maunganui and everywhere in between.
Orange Services Deployed
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Road show
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Exhibition Space Design
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Technical Services
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Event Management and Production
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Event Branding and Design
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Lighting
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Furniture and Equipment Hire
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Graphic Design
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Planning & Logistics
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Venue Sourcing and Design
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